CAMPAIGN: Psykinetic website relaunch
OBJECTIVES OF CAMPAIGN:
The objectives of the Psykinetic campaign are to:
Visual identity kit
Dr Jordan Nguyen is a Vietnamese-Australian biomedical engineer and inventor and founder of Psykinetic, whose achievements include creating a mind-controlled wheelchair, and whose technological innovations are targeted at improving the lives of those living with physical disabilities. He is a keynote speaker and futurist, with strong views on using technology for maximum positive global impact. His work has gained considerable media attention across Australia, featuring on ABC's Catalyst and Channel TEN's The Project. For his PhD project, Nguyen developed a mind-controlled wheelchair for people with high-level physical disability. The wheelchair used cameras to observe its surroundings and provided navigation assistance to the operate whilst scanning the user's retinas as the means of delivering commands.
Ranked third in an Australian top innovations list and winning UTS's Three Minute Thesis Competition, the smart wheelchair gained attention across radio stations, magazines, newspapers, and a number of TV programs, most notably ABC's Catalyst and Channel TEN's The Project. Jordan Nguyen has delivered numerous public lectures and keynote speeches on the use of innovative, intelligent and assistive technology to improve lives, particularly for those with physical disabilities, as well as the groundbreaking opportunities in work in STEM. He has spoken at a range of events across Australia, including TEDx events across Sydney, Think Inc., Wired For Wonder, and the international Engineering for Medicine and Biology Conference.
He has worked as a Software engineer for ResMed, served on the Board of Directors for Object: Australian Design Centre, and is currently a member of the board for the NSW Medical Technology Knowledge Hub. He has taught project development in Artificial Intelligence design, co-founded Remarkable, a technology incubator for disability, and founded Psykinetic, a company aiming to make life-improving technology affordable and accessible.
He has worked closely with the Cerebral Palsy Alliance and with a range of individuals with Cerebral Palsy. In 2016, ABC's Catalyst broadcast a two-part documentary on his work to increase 13-year-old Riley's physical independence in spite of his cerebral palsy.
He is currently working on improving the early diagnosis of disabilities in infants.
In his third year of university, Nguyen dived into a friend's swimming pool, hit the bottom, and damaged the muscles in his neck. Although he did not break his spine, Nguyen began exploring the options available to quadriplegics. When he discovered how limited they were, he decided to persevere in engineering in order to help develop technologies for disabilities.
We were pleased to work with Jordan and his team to modernise his brand to support his growing profile, and a Visual Identity Guide so as he recruits team members, his brand continued to be utilised in a professional and consistent manner. Finally we created a mobile responsive website which was able to be easily updated by his team, and which would help communicate to its visitors on a more regular basis all the amazing work Jordan was doing.