Is your website the best kept secret on the internet?
We build websites on a daily basis but I am often surprised by how little planning some businesses put into their Search Engine Optimisation (or SEO) strategy.
What? I hear you say – SEO?
Search Engine Optimisation is a detailed process to improve your website’s “visibility” to Search Engines such as Google, Yahoo, and MSN. With the intent being to gain valuable first page placements on these search engines so that your website appears in the free or ‘organic’ listings when potential clients search for keywords related to your products, service or brand.
No matter how fancy your website looks to the human eye, unless it appeals to the search engines, nobody is going to find your site. So where do you start?
Begin by finding out how your website is currently ‘ranked’ by the search engines and for which keywords. Then it is critically important that you research the words and phrases that your target market are using when searching for your business, products or services online.
Only after you have done this ground work should you start with the actual process of SEO on your website. There are many factors to consider and optimise if you want to attract the search engines like a magnet to your website. These include both onsite and offsite tactics such as tagging, headline formatting, keyword inclusion and linking.
If this all sounds like a foreign language, then we recommend you join us on this free webinar on the 11th of May, 2011 brought to you by the Queensland Government. You’ll learn not only how to optimise your website for the search engines but also off page SEO tactics, how to measure your results and tips to engaging an SEO contractor.
Search Engine Optimisation techniques are vital to the success of your website but, remember, SEO will help to get more visitors to your site but the content on your site must then be high enough quality to convert them into customers.