Take your social media to the next level with this comprehensive interactive workshop led by Yvette Adams, multi-award winning businesswoman, author, media commentator and founder of The Creative Collective and The Training Collective.
This half-day workshop will give you an overview of each of the main networks, and help you develop an actionable social media strategy. The workshop will be hands-on and interactive so bring a laptop (not a tablet) to put what you learn into action there and then!
What are the major social networks? How many users do they each have? What kinds of users?
What about the newer networks? Pinterest? Instagram? Snapchat? Google+? What are they? Should you be on them?
Defining your objectives – Find out what tangible results it is possible to achieve on social networks and use these to define your own company’s objectives for using social media.
Defining your target market – Depending on your geographic location, and area of specialty, you may wish to target different segments of the market. Find out how this is possible on social media.
What is your brand voice – The way you ‘speak’ on social media may be different to your other communication channels. What will your voice be? What will you talk about? How will you stay interesting?
Structure - Profiles, pages, groups, likes, followers - What does it all mean and have you got the right structure to move forwards with? What to do if you have multiple pages or the wrong structure. How do you optimise the accounts you have got?
The social media success wheel – The 7 steps you should follow to get started and succeed on social media.
Content creation - How to create and share content across social networks in minimum time and with maximum effect. Banish writers block and come up with a string of great things to share on social media and learn about scheduling tools which allow you to post in advance, which can reduce your social media time investment down to just 30 minutes per week after set up.
Post, manage and respond - Once you're established on social media, you need to schedule posts on a regular basis. So how often should you post? Should you post direct on the networks or via professional scheduling tools? What is the best time to post? How do you manage and respond to comments and direct messages - positive and negative resulting from your posts?
Analyse, report & improve - How do you measure results from social media and tie these back to your objectives? What should you use to analyse your results and how do you collate it into a report to share with your boss or team and improve from.
Don't pay hundreds for a social media course - this packed half-day session from one of Queensland's most dynamic young entrepreneurs is just $50+GST.
Friday 1 September - 9.30am to 12.30pm
Saturday 2 September - 9.00am to 12.00pm
Spaces are strictly limited to 70 per session so book early. (You'll also need to register to attend CLICK!)