social media training


NEW RELEASE! SUNSHINE COAST - Advanced Facebook Advertising - Full Day

Training offered by our sister company The Training Collective

Course Overview

SYDNEY - NEW RELEASE! Advanced Facebook Advertising


Full day session: 9:00am - 4:30pm 


Have you ever been logged into Facebook, minding your own business and noticed a series of ads featuring down the right hand side and wondered where these come from? Have you noticed advertised posts popping up on your newsfeed? 

Have you noticed that often the ads are relevant to you because of your gender, age, location or interests?

There is now a plethora of advertising options available on many of the leading social networks. This is some of the most targeted marketing that has ever been made available to businesses and it’s time you started leveraging it!

Advertising, and paid promotions, on Facebook are relatively simple to get up and running and cost effective - IF you know what you are doing. But there are definitely insider secrets to advertising on Facebook and getting the best results for the lowest investment.

Join us for our Hands On and Interactive BYO Laptop training where you will leave with established ad campaigns!

Topics covered in this session:

  • Why use Facebook Ads
  • Different ways you can advertise on Facebook
  • Navigating the Facebook Ads Dashboard (practical)
  • Identifying your ideal customer (practical)
  • Creating audiences to target your ideal customer (practical)
  • Saved Audiences
  • Custom Audiences (bring your list and access to your website - if you can)
  • Lookalike Audiences
  • Setting up Custom Conversions (practical)
  • Facebook Ad Campaign Structures (Campaigns, Ad Sets & Ads)
  • Creating Facebook Ads - incl. all the elements that go into creating an ad, e.g. image, copy, format, etc (practical - they create the ads with you)
  • Engagement (Boost Post)
  • Traffic (Link Click)
  • Conversions
  • Video Views
  • Lead Generation 
  • Ad Reporting (practical)
  • How to create a Facebook Ads funnel - cold audiences (promote content) - engaged audience (promote opt-in) - warm audiences (promote sale) - customers (promote up-sell)
  • Power Editor
  • Business Manager

Who should attend and prerequisites

  • Must have a FB Ads account setup and linked to the FB Page they wish to manage - either as an Ads Admin or via Business Manager
    See here for instructions: HELP ME SET THIS UP

  • Customer Lists 

  • Have access to your Website to install pixel (your IT manager or web developer might help to install prior to session)

  • An idea of what you wish to advertise (e.g. product/service for sale, opt-in, video, etc)

  • Images, video, copy, etc to use to create your ads

Students should have a strong working knowledge of either Mac or Windows

Collective Purpose
Suite 501
80 William Street
NSW 2011

Your Trainer - Heather Porter

Based in Sydney, Heather Porter got her start managing events globally for some of the world’s top speakers such as Tony Robbins. In 2006 she Co-Founded the Billolcataire Adventure Club where she connected entrepreneurs with mentors and non-profits such as the Branson Centre of Entrepreneurship. Heather is highly experienced in all Social Media channels, WordPress and SEO and all aspects of digital marketing. She is co-host of a podcast with fans in almost 100 countries, #1 Amazon bestseller, co-author of 4 business books and host of That Social Media Show on the BRiN App.

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What You Get For Your Money

If you attend a training with our sister company The Training Collective you'll enjoy all of the following:
 Intimate group training - no more than 8 attendees, often only 5 and 6 so plenty of love and attention coming your way!

An informative event full of practical advice from someone who knows what they are talking about

Apply what you learn, as you learn, so you leave having actually achieved something

Make mistakes with someone on hand to call on and ask for assistance as you go

Coffee & tea on arrival

The opportunity to network with other businesses

Free consults - talk to the speaker before the event, in the break and afterwards!

Inspiration, information and innovative techniques to take home and try too

Live demonstrations

"The training I received from Zoe was great! Zoe is extremely knowledgeable but has the ability to put this into a practical way. I took away so much from my session with her that I can apply to our business that is going to make a huge difference. Thanks again Zoe!"

"Training was easy to organise, prompt response to my email. Zoe was fantastic she came with a wealth of business knowledge, practical advise and was able to answer all our question relating directly to our own business makeup."

"Great training Zoe! Thank you for adapting the training to suit our business, and giving us practical examples."

"Zoe really inspired the educators here in our region to include social media in their community engagement, providing the skills necessary to do so."

Important Disclaimers

Please note: At these interactive workshops we encourage you to bring your own laptop (not iPad or tablet). You will have the opportunity to network with others, so bring business cards!

Cancellation Policy: Should you be unable to attend, a substitute delegate is always welcome at no extra charge. An admin fee will apply for missed trainings. Regrettably no refunds can be made except if the event minimum numbers are not reached.

Please Note: This workshop requires a minimum of 5 attendees to go ahead – if the minimum attendee number is not reached, a full refund or credit of the training fee paid, will be given to attendees who have already paid. Accommodation and travel is booked at the risk of the attendee.

SMILE! Your attendance at events may be digitally recorded through photographs and/or video recordings. Images may be used on our websites, publications, social media or by other media and marketing channels. If you do not wish your image to be published, please notify staff before the event.

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