social media training


NEW RELEASE! MELBOURNE - Basic Digital Marketing Strategy Masterclass - FULL DAY

Training offered by our sister company The Training Collective

Course Overview

MELBOURNE - Basic Digital Marketing Strategy Masterclass


Full day session: 9:00am - 4:30pm 


Every business needs a digital marketing strategy of some kind in the digital world we are now operating in; be it through social media, search engines, web development, or email communication or other methods.

What’s common is for businesses to be doing ‘bits and pieces’ in terms of digital marketing, but nothing particularly thought out nor cohesive. It’s no good doing digital marketing in parts. You won’t get the results you crave and it will take you a lot of time and effort.

So what are all the elements that go into a digital strategy and how do you bring them together in a meaningful way for you?

Come along to this digital marketing strategy masterclass and gain knowledge of each of the options available to you when it comes to digital marketing and how to start to build your own digital strategy under the professional guidance of an experienced digital marketer.

Be introduced to websites, blogging, SEO, email marketing, social media and more so you can be seen and attract new members, show funders who they are!

Who should attend and prerequisites

• People who have a website and are ready to ‘get it out there’
• People who have established some kind of profile on social media but are not yet using SM effectively.
• People who have a general understanding of how the internet works (people search, people find, people buy), but don’t really know how to draw their customers to them.
• People who want to know how to make their businesses look more attractive to customers online.
• People who want to learn ways to connect with their customers via the Internet.
• Students should have a strong working knowledge of either Mac or Windows.

Course Outline

• Defining Your Business Goals: Identifying current sales and future opportunities
• Understanding the Relationship between your customer’s goals and your goals: looking at market research (online / offline / keywords) and how to understand and apply.
• The Power of Customer Databases: Email marketing / sub lists / follow up
• Options on Apps: Business 2 Business vs. Business to Consumer
• Should you have a Website? Options / Technology / Content
• Search Engine Marketing: Organic Search vs. Pay Per Click
• Social Media: LinkedIn / Facebook / Pinterest
• Youtube: The power of videos
• Blogging: Content Marketing and more opportunities
• Analytics: Online + Offline + Tracking. The numbers tell the whole story.

This workshop will be a full day event. The first half will focus on what things ‘can’ be done when developing an online digital marketing strategy – this is focused more on ‘presentation’.

The second half of the day will be on ‘doing’ – asking the questions, ‘Does this apply to my business?’ ‘How *can* I apply it?’ The goal for each participant by the end of the day will be to have them develop a step by step plan; what to do first, what to do second, third etc

Your Trainer - LOREN BARTLEY

Loren Bartley is as a social media strategist, speaker and consultant. She is also the co-host and producer of the top-rated podcast, #BusinessAddicts.

With over 20 years of experience teaching and helping businesses leverage technology, build communities and achieve success, Loren has worked with clients ranging from solopreneurs through to major national brands.

Loren is on a personal mission to help remove the overwhelm, confusion and headaches that many businesses experience. Not believing in random acts of Social Media, she prefers to help businesses strategically invest in proven social media strategies that will attract, nurture and convert their ideal customers.

As an early adopter and lifelong learner, Loren prides herself as being the go-to-resource for the latest social media best-practice information in a rapidly changing environment and loves to share this knowledge with her audience.

VENUE:  Collective Campus, Melbourne

Level 1, 20 Queen St Melbourne VIC 3000 Australia 

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What You Get For Your Money

If you attend a training with our sister company The Training Collective you'll enjoy all of the following:

  Intimate group training - no more than 8 attendees, often only 5 and 6 so plenty of love and attention coming your way!

 An informative event full of practical advice from someone who knows what they are talking about

 Apply what you learn, as you learn, so you leave having actually achieved something

 Make mistakes with someone on hand to call on and ask for assistance as you go

 Coffee & tea on arrival

 The opportunity to network with other businesses

 Free consults - talk to the speaker before the event, in the break and afterwards!

 Inspiration, information and innovative techniques to take home and try too

 Live demonstrations
Important Disclaimers

Please note: At these interactive workshops we encourage you to bring your own laptop (not iPad or tablet). You will have the opportunity to network with others, so bring business cards!

Cancellation Policy: Should you be unable to attend, a substitute delegate is always welcome at no extra charge. An admin fee will apply for missed trainings. Regrettably no refunds can be made except if the event minimum numbers are not reached.

Please Note: This workshop requires a minimum of 5 attendees to go ahead – if the minimum attendee number is not reached, a full refund or credit of the training fee paid, will be given to attendees who have already paid. Accommodation and travel is booked at the risk of the attendee.

SMILE! Your attendance at events may be digitally recorded through photographs and/or video recordings. Images may be used on our websites, publications, social media or by other media and marketing channels. If you do not wish your image to be published, please notify staff before the event.

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