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MELBOURNE - Facebook for Business & Facebook Advertising - Full Day

Training offered by our sister company The Training Collective

Course Overview

MELBOURNE - Facebook for Business

07-Jun-2017

Full day session: 9:00am - 4:30pm 

$597.00

Are you ready to take your Facebook activity to the next level?  Are you already active on Facebook but just don't know how to grow your likes, increase engagement and run advertisements that translate into tangible business results? Then it’s time to come to our Full Day Facebook Workshop!

This full day training will show you:

MORNING - How to get established on Facebook for business purposes (or improve/optimise what you already have), understand how your Facebook Profile & Facebook business page interact for business purposes, and start building your likes and communicating effectively on your Facebook business page. 

AFTERNOON - How to achieve your objectives on Facebook by starting to explore the possibilities of Facebook advertising.
PLEASE NOTE THAT A CERTAIN LEVEL OF KNOWLEDGE IS ASSUMED. PLEASE READ THE PRE-REQUISITES CAREFULLY AND IF YOU DO NOT MEET THEM WE RECOMMEND YOU COMMENCE WITH OUR FACEBOOK BEGINNERS CLASS.


MORNING AFTERNOON
What you will learn...
  • Making sure your structure is right - profiles, pages & groups
  • Page roles
  • Building your Facebook Page community – creative ways to increase your ‘likes’
  • Developing your target persona
  • Developing your Company Brand and ‘Voice’
  • How to write great Facebook posts
  • Developing a Posting Schedule
  • How to analyse your page insights
  • And much more….
What you will learn... 
  • What is Facebook advertising?
  • Translating your objectives (defined in the morning) into Facebook ads
  • Translating your target markets (defined in the morning) into Facebook ads
  • What types of ads are available on Facebook and which one you should be using (get this wrong and you are wasting money)
  • How to create a Facebook ad and things to be aware of including the 20% rule, punctuation, word counts and more
  • The importance of image selection and your options
  • Understanding the language of Social Media Advertising – what CPC, CPM, ROI and CTR means (and why they are crucial to the success of your advertising campaign)
  • How to test and measure what is working and what is not
  • And much more...



Who should attend and prerequisites
  • People who are established on Facebook and who want to increase their likes, reach and results through paid advertising 
  • People who have tried Facebook Advertising and don’t think it works (we’ll show you how to get it working!)
  • People who have a limited marketing budget, and who want to see it go as far as possible
  • People with a specific target market that they need to connect with 
  • People who want to learn the difference between promoted posts, sponsored stories and plain old Facebook Advertising and when these are best used
  • People who want to understand how to measure how effective their advertising campaigns have been

Your Trainer - Loren Bartley

Loren Bartley is a social media strategist, speaker, trainer, podcaster, blogger, early adopter, self-confessed geek, on-and-off again fitness addict and mother of three.

She loves empowering people to grow their business using social media in conjunction with lifecycle marketing automation.

Some of her major achievements in life include representing Australia in the sport of lifesaving, launching her own social media business, appearing on the front page of The Age (thanks to her social media work) and chatting with the Queen – yes the real one! Oh and marrying my wonderful husband and having three beautiful kids of course.

She is also the Pre-Event Community Manager for Social Media Marketing World 2016, one of the largest social media conferences in the world.



VENUE:  Collective Campus, Melbourne

Level 1, 20 Queen St Melbourne VIC 3000 Australia 




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What You Get For Your Money

If you attend a training with our sister company The Training Collective you'll enjoy all of the following:
 Intimate group training - no more than 8 attendees, often only 5 and 6 so plenty of love and attention coming your way!

An informative event full of practical advice from someone who knows what they are talking about

Apply what you learn, as you learn, so you leave having actually achieved something

Make mistakes with someone on hand to call on and ask for assistance as you go

Coffee & tea on arrival

The opportunity to network with other businesses

Free consults - talk to the speaker before the event, in the break and afterwards!

Inspiration, information and innovative techniques to take home and try too

Live demonstrations
Testimonials

"The training I received from Zoe was great! Zoe is extremely knowledgeable but has the ability to put this into a practical way. I took away so much from my session with her that I can apply to our business that is going to make a huge difference. Thanks again Zoe!"

"Training was easy to organise, prompt response to my email. Zoe was fantastic she came with a wealth of business knowledge, practical advise and was able to answer all our question relating directly to our own business makeup."

"Great training Zoe! Thank you for adapting the training to suit our business, and giving us practical examples."

"Zoe really inspired the educators here in our region to include social media in their community engagement, providing the skills necessary to do so."

Important Disclaimers

Please note: At these interactive workshops we encourage you to bring your own laptop (not iPad or tablet). You will have the opportunity to network with others, so bring business cards!

Cancellation Policy: Should you be unable to attend, a substitute delegate is always welcome at no extra charge. An admin fee will apply for missed trainings. Regrettably no refunds can be made except if the event minimum numbers are not reached.

Please Note: This workshop requires a minimum of 5 attendees to go ahead – if the minimum attendee number is not reached, a full refund or credit of the training fee paid, will be given to attendees who have already paid. Accommodation and travel is booked at the risk of the attendee.

SMILE! Your attendance at events may be digitally recorded through photographs and/or video recordings. Images may be used on our websites, publications, social media or by other media and marketing channels. If you do not wish your image to be published, please notify staff before the event.

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