social media training


MELBOURNE - Social Media Workshop

Training offered by our sister company The Training Collective

Course Overview

MELBOURNE - Social Media Strategy Full Day Workshop


Full day session: 9:00am - 4:30pm


If you would like to upskill yourself in all areas of social media this full day workshop is for you!

Whether you’re currently participating in social media for personal or professional reasons our trainer, will give you a broad overview of social media and each of the main networks, and help you develop an actionable social media strategy in the morning. The afternoon will be spent working hands on the social networks you most want to develop and understand better.

Course Outline


• 10 reasons why you should care about social media

• What are the major social networks? How many users do they each have? What kinds of users?

• What about the emerging networks? Pinterest? Instagram? Google+? What are they? Should you be on them?

• The social media success wheel – the 7 steps you should follow to get started and succeed on social media

• Defining your objectives – find out what tangible results it is possible to achieve on social networks and use these to define your own company’s objectives for using social media

• Defining your target market – depending on your geographic location, and area of specialty, you may wish to target different segments of the market. Find out how this is possible on social media.

• What is your brand voice – the way you ‘speak’ on social media may be different to your other communication channels. What will your voice be? What will you talk about? How will you stay interesting?

• Content creation - How to create and share content across social networks in minimum time and with maximum effect – banish writers block and come up with a string of great things to share on social media and learn about scheduling tools which allow you to post in advance, which can reduce your social media time investment down to just 30 minutes per week after set up


• An introduction to Facebook - profiles, business pages and groups and how to get the most out of this powerful network

• An introduction to Twitter - profiles, usernames, RTs, mentions, hashtags and how to get the most out of this powerful network

• An introduction to Linkedin - profiles, business pages and groups and how to get the most out of this powerful network

• An introduction to Instagram - profiles, usernames, RTs, mentions, hashtags and how to get the most out of this powerful network

• An introduction to Google Plus - profiles, business pages and communities and how to get the most out of this powerful network


• How to measure, analyse and improve your activities on an ongoing basis

• And much more!

Participants will leave with a social media strategy to implement for their business or to refer to their support team or external agency to truly leverage Social Media for their organisation.

Who should attend and prerequisites

• People who want to develop a clear social media strategy for their business

• People who have established social media networks but who aren't confident they are set up correctly or doing 'the right thing'

• People who are 'doing social media posts' but don't feel like they are getting results from their efforts

• People who have no idea when to write, and what to write about on social networks
• People who are time poor and want to find the most efficient way to 'do social media' with maximum results

• People who want to learn about tools that will help them monitor and manage their social media accounts more efficiently

• Students should have a strong working knowledge of either Mac or Windows.

Your Trainer - LOREN BARTLEY

Loren Bartley is a social media consultant, educator, coach, public speaker, blogger, early adopter, self-confessed geek, recovering fitness freak (that is getting her freak back on) and mother of two boys and a “Princess”.

She is passionate about educating small businesses on how to use the power of social media independently to build brand awareness, share their stories, develop communities, grow their business and ultimately achieve their overall business goals by converting online communities into action! Loren provides the perfect balance between strategy, “how-to” and best practice, ensuring that her clients have all the tools necessary to develop and maintain an effective online presence.

She is a born educator, with a thirst for knowledge coupled with a desire to share. Throughout her career she has used her teaching skills and qualifications to teach a variety of skills ranging from how to perform CPR through to the Diploma of Management. However, these days her focus is on designing, developing and delivering social media training programs and resources into a logical sequence to facilitate learning. She has a unique ability to cut through the confusion and focus on the key strategies necessary to achieve results.

VENUE:  Collective Campus, Melbourne

Level 1, 20 Queen St Melbourne VIC 3000 Australia 

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What You Get For Your Money

If you attend a training with our sister company The Training Collective you'll enjoy all of the following:
 Intimate group training - no more than 8 attendees, often only 5 and 6 so plenty of love and attention coming your way!

An informative event full of practical advice from someone who knows what they are talking about

Apply what you learn, as you learn, so you leave having actually achieved something

Make mistakes with someone on hand to call on and ask for assistance as you go

Coffee & tea on arrival

The opportunity to network with other businesses

Free consults - talk to the speaker before the event, in the break and afterwards!

Inspiration, information and innovative techniques to take home and try too

Live demonstrations

"The training I received from Zoe was great! Zoe is extremely knowledgeable but has the ability to put this into a practical way. I took away so much from my session with her that I can apply to our business that is going to make a huge difference. Thanks again Zoe!"

"Training was easy to organise, prompt response to my email. Zoe was fantastic she came with a wealth of business knowledge, practical advise and was able to answer all our question relating directly to our own business makeup."

"Great training Zoe! Thank you for adapting the training to suit our business, and giving us practical examples."

"Zoe really inspired the educators here in our region to include social media in their community engagement, providing the skills necessary to do so."

Important Disclaimers

Please note: At these interactive workshops we encourage you to bring your own laptop (not iPad or tablet). You will have the opportunity to network with others, so bring business cards!

Cancellation Policy: Should you be unable to attend, a substitute delegate is always welcome at no extra charge. An admin fee will apply for missed trainings. Regrettably no refunds can be made except if the event minimum numbers are not reached.

Please Note: This workshop requires a minimum of 5 attendees to go ahead – if the minimum attendee number is not reached, a full refund or credit of the training fee paid, will be given to attendees who have already paid. Accommodation and travel is booked at the risk of the attendee.

SMILE! Your attendance at events may be digitally recorded through photographs and/or video recordings. Images may be used on our websites, publications, social media or by other media and marketing channels. If you do not wish your image to be published, please notify staff before the event.

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