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NEW RELEASE! MELBOURNE - Advanced Facebook Advertising - Full Day

Training offered by our sister company The Training Collective

Course Overview

MELBOURNE - Advanced Facebook Advertising

03-May-2017

Full day session: 9:00am - 4:30pm 

$597.00



Have you ever been logged into Facebook, minding your own business and noticed a series of ads featuring down the right hand side and wondered where these come from? Have you noticed advertised posts popping up on your newsfeed? 

Have you noticed that often the ads are relevant to you because of your gender, age, location or interests?

There is now a plethora of advertising options available on many of the leading social networks. This is some of the most targeted marketing that has ever been made available to businesses and it’s time you started leveraging it!

Advertising, and paid promotions, on Facebook are relatively simple to get up and running and cost effective - IF you know what you are doing. But there are definitely insider secrets to advertising on Facebook and getting the best results for the lowest investment.

Join us for our Hands On and Interactive BYO Laptop training where you will leave with established ad campaigns!

Topics covered in this session:

  • Why use Facebook Ads
  • Different ways you can advertise on Facebook
  • Navigating the Facebook Ads Dashboard (practical)
  • Identifying your ideal customer (practical)
  • Creating audiences to target your ideal customer (practical)
  • Saved Audiences
  • Custom Audiences (bring your list and access to your website - if you can)
  • Lookalike Audiences
  • Setting up Custom Conversions (practical)
  • Facebook Ad Campaign Structures (Campaigns, Ad Sets & Ads)
  • Creating Facebook Ads - incl. all the elements that go into creating an ad, e.g. image, copy, format, etc (practical - they create the ads with you)
  • Engagement (Boost Post)
  • Traffic (Link Click)
  • Conversions
  • Video Views
  • Lead Generation 
  • Ad Reporting (practical)
  • How to create a Facebook Ads funnel - cold audiences (promote content) - engaged audience (promote opt-in) - warm audiences (promote sale) - customers (promote up-sell)
  • Power Editor
  • Business Manager

Who should attend and prerequisites

  • Must have a FB Ads account setup and linked to the FB Page they wish to manage - either as an Ads Admin or via Business Manager
    See here for instructions: HELP ME SET THIS UP

  • Customer Lists 

  • Have access to your Website to install pixel (your IT manager or web developer might help to install prior to session)

  • An idea of what you wish to advertise (e.g. product/service for sale, opt-in, video, etc)

  • Images, video, copy, etc to use to create your ads

Students should have a strong working knowledge of either Mac or Windows

Your Trainer - Loren Bartley

Loren Bartley is a social media strategist, speaker, trainer, podcaster, blogger, early adopter, self-confessed geek, on-and-off again fitness addict and mother of three.

She loves empowering people to grow their business using social media in conjunction with lifecycle marketing automation.

Some of her major achievements in life include representing Australia in the sport of lifesaving, launching her own social media business, appearing on the front page of The Age (thanks to her social media work) and chatting with the Queen – yes the real one! Oh and marrying my wonderful husband and having three beautiful kids of course.

She is also the Pre-Event Community Manager for Social Media Marketing World 2016, one of the largest social media conferences in the world.



VENUE:  Collective Campus, Melbourne

Level 1, 20 Queen St Melbourne VIC 3000 Australia 




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What You Get For Your Money

If you attend a training with our sister company The Training Collective you'll enjoy all of the following:
 Intimate group training - no more than 8 attendees, often only 5 and 6 so plenty of love and attention coming your way!

An informative event full of practical advice from someone who knows what they are talking about

Apply what you learn, as you learn, so you leave having actually achieved something

Make mistakes with someone on hand to call on and ask for assistance as you go

Coffee & tea on arrival

The opportunity to network with other businesses

Free consults - talk to the speaker before the event, in the break and afterwards!

Inspiration, information and innovative techniques to take home and try too

Live demonstrations
Testimonials

"The training I received from Zoe was great! Zoe is extremely knowledgeable but has the ability to put this into a practical way. I took away so much from my session with her that I can apply to our business that is going to make a huge difference. Thanks again Zoe!"

"Training was easy to organise, prompt response to my email. Zoe was fantastic she came with a wealth of business knowledge, practical advise and was able to answer all our question relating directly to our own business makeup."

"Great training Zoe! Thank you for adapting the training to suit our business, and giving us practical examples."

"Zoe really inspired the educators here in our region to include social media in their community engagement, providing the skills necessary to do so."

Important Disclaimers

Please note: At these interactive workshops we encourage you to bring your own laptop (not iPad or tablet). You will have the opportunity to network with others, so bring business cards!

Cancellation Policy: Should you be unable to attend, a substitute delegate is always welcome at no extra charge. An admin fee will apply for missed trainings. Regrettably no refunds can be made except if the event minimum numbers are not reached.

Please Note: This workshop requires a minimum of 5 attendees to go ahead – if the minimum attendee number is not reached, a full refund or credit of the training fee paid, will be given to attendees who have already paid. Accommodation and travel is booked at the risk of the attendee.

SMILE! Your attendance at events may be digitally recorded through photographs and/or video recordings. Images may be used on our websites, publications, social media or by other media and marketing channels. If you do not wish your image to be published, please notify staff before the event.

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