social media training


SUNSHINE COAST - Facebook for Business - FULL DAY

Training offered by our sister company The Training Collective

Course Overview

SUNSHINE COAST - Facebook for Business & Facebook Advertising


Full day session: 9:00am - 4:30pm 


Are you ready to take your Facebook activity to the next level?  Are you already active on Facebook but just don't know how to grow your likes, increase engagement and run advertisements that translate into tangible business results? Then it’s time to come to our Full Day Facebook Workshop!

This full day training will show you:

MORNING - How to get established on Facebook for business purposes (or improve/optimise what you already have), understand how your Facebook Profile & Facebook business page interact for business purposes, and start building your likes and communicating effectively on your Facebook business page. 

AFTERNOON - How to achieve your objectives on Facebook by starting to explore the possibilities of Facebook advertising.

What you will learn...
  • Making sure your structure is right - profiles, pages & groups
  • Page roles
  • Building your Facebook Page community – creative ways to increase your ‘likes’
  • Developing your target persona
  • Developing your Company Brand and ‘Voice’
  • How to write great Facebook posts
  • Developing a Posting Schedule
  • How to analyse your page insights
  • And much more….
What you will learn... 
  • What is Facebook advertising?
  • Translating your objectives (defined in the morning) into Facebook ads
  • Translating your target markets (defined in the morning) into Facebook ads
  • What types of ads are available on Facebook and which one you should be using (get this wrong and you are wasting money)
  • How to create a Facebook ad and things to be aware of including the 20% rule, punctuation, word counts and more
  • The importance of image selection and your options
  • Understanding the language of Social Media Advertising – what CPC, CPM, ROI and CTR means (and why they are crucial to the success of your advertising campaign)
  • How to test and measure what is working and what is not
  • And much more...

Who should attend and prerequisites
  • People who are established on Facebook and who want to increase their likes, reach and results through paid advertising 
  • People who have tried Facebook Advertising and don’t think it works (we’ll show you how to get it working!)
  • People who have a limited marketing budget, and who want to see it go as far as possible
  • People with a specific target market that they need to connect with 
  • People who want to learn the difference between promoted posts, sponsored stories and plain old Facebook Advertising and when these are best used
  • People who want to understand how to measure how effective their advertising campaigns have been

Your Trainer 

Odette Winnington

Odette has over 15 years experience in Business Management and Event Management where she has worked in a broad range of industries. Odette is currently in her final year of a Bachelor of Business at the University of the Sunshine Coast where she is majoring in Marketing and Human Resource Management. Odette also has a Diploma of Events. Her love for all things social media and particularly training people in these areas, make a great addition to our team. 


The Creative Collective
11/12 Norval Court, Maroochydore
QLD 4558

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What You Get For Your Money

If you attend a training with our sister company The Training Collective you'll enjoy all of the following:

  Intimate group training - no more than 8 attendees, often only 5 and 6 so plenty of love and attention coming your way!

 An informative event full of practical advice from someone who knows what they are talking about

 Apply what you learn, as you learn, so you leave having actually achieved something

 Make mistakes with someone on hand to call on and ask for assistance as you go

 Coffee & tea on arrival

 The opportunity to network with other businesses

 Free consults - talk to the speaker before the event, in the break and afterwards!

 Inspiration, information and innovative techniques to take home and try too

 Live demonstrations
Important Disclaimers

Please note: At these interactive workshops we encourage you to bring your own laptop (not iPad or tablet). You will have the opportunity to network with others, so bring business cards!

Cancellation Policy: Should you be unable to attend, a substitute delegate is always welcome at no extra charge. An admin fee will apply for missed trainings. Regrettably no refunds can be made except if the event minimum numbers are not reached.

Please Note: This workshop requires a minimum of 5 attendees to go ahead – if the minimum attendee number is not reached, a full refund or credit of the training fee paid, will be given to attendees who have already paid. Accommodation and travel is booked at the risk of the attendee.

SMILE! Your attendance at events may be digitally recorded through photographs and/or video recordings. Images may be used on our websites, publications, social media or by other media and marketing channels. If you do not wish your image to be published, please notify staff before the event.

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