Al - Internet Marketing Evangelist
Specialty Areas: Start-ups, E-Commerce Strategy, Brand Development, Online Marketing (SEO, SEM, Email & Affiliate), Quantitative Analysis & Financial Modeling
An industry pioneer and technical expert, Alastair has been at the forefront of online marketing since the late 90’s. He has an admirable track record launching, managing and consulting to hundreds of successful e-commerce businesses all over the world.
Alastair started his first company while studying business management and economics at university. Not satisfied with word-of-mouth traffic to the website, Alastair learned about pay-for-performance advertising. It was love at first sight. PPC became a passion that grew into all forms of digital marketing as well as both quantitative analysis and financial modelling for e-commerce businesses.
In 2002 Alastair moved to London where he established one of the UK’s first digital media agencies, managing accounts for many of the largest retail brands in Europe. He then became one of the first Google Adwords Professionals and Yahoo! Search Ambassadors, making contributions to Google’s new Quality Score algorithm and training Google and Yahoo! account executives.
Two years later, Alastair joined a UK start-up and has spent the past 8 years growing the business into a multinational group of companies - with hundreds of websites serving customers in over 20 countries and 10 languages. During this time Alastair lived in India for 3 years between 2005 and 2011 to build new offices and train designers, developers and marketing teams.
Over the years Alastair has also consulted to businesses in the US, Japan and Australia, at one point moving home to lead the launch of the largest dot com project in Australia’s history. He now spends an equal amount of time in Europe, Asia and Australia every year working on interesting projects armed with a laptop and Skype.