Welcome to the newest Sibling in the 'in-a-day' series... Brand-in-a-day!
Do you need an effective brand or logo designed in a hurry, without it getting dragged out over weeks or months?
Does your current brand need a refresh, or revamp to bring it more inline with your vision for the business or changing business goals?
Our company is widely recognised as a leading brand and logo development agency with creative and cutting edge designs that will take your business to a whole new level! Our branding work has even be recognised in business awards!
What Is a 'Brand-in-a-Day'?
The Creative Collective has developed hundreds of brands for businesses of all sizes and heralding from all industries. Our creative strategists and designers have years or experiencing coming up with brand strategies for clients with differing visions for their brand mark. Over time, we have managed to fine-tune the process of brand development into an eight hour period (9am - 5pm). You can participate in one of our "brand-in-a-day" developments in person where geography permits (from our Sunshine Coast or Newcastle offices) or online from anywhere in the world - we will share our screen with you and communicate via Skype. Working with our experienced and fun team, you will be amazed at what can be achieved in such a short space of time!
Is this Brand-in-a-Day package for me?
- Do you need a brand or logo in a hurry?
- Do you have a limited budget?
- Do you hate faffing about and would rather get things like this over and done with so you can move forwards with other business?
- Is your current brand looking rundown and in need of a makeover?
What do I need to have organised before I engage in a Brand In A Day?
Before engaging us for our Brand-in-a-Day package, the following requirements need to met:• You will need to have a shortlist of some proposed business names or have a confirmed business name
• You will need to have a clear idea of your target market and the competition of the landscape you operate in (though we can help you define this further)
• You should have given thought to your businesses points of difference (though we can help you define this further)
• You will have done your own research/inspiration gathering and have some samples of brands/logos you like.
Initial Brief/ Brand Strategy Session
Prior to the brand development day, we will take the time to get to know you, your business objectives, target market, competitive landscape and desired outcomes for the development of a new brand. This session will allow us to hit the ground running and will provide you with a checklist of everything you will need to have organised and ready so that everything can run as efficiently and effectively as possible on the day of the brand development. We extract a brief of what you want your brand to look like, what names you are thinking, provide recommendations and feedback on your proposed name/slogans/icons/colour schemes/font selections (we recommend you have a short list of names prior to the briefing session), together we explore it's availability as a domain, on social, on ASIC and trademarks as well as rank for on the search engines. We will provide a debrief post this session for you to approve, which will be the basis from which we will work on the day of development.)
Day of the Brand Development
On the day of the build we will revisit the brand brief and introduce you to your designer and creative strategist for the day. We will complete any further strategising of the proposed company name and positioning statement where one has not been supplied, or it requires further creative development. We will then commence on the development of Round 1 of the concepts. While we are designing you can either watch us in person or online designing LIVE or simply go back to your usual business, and we will be in touch when we are ready to present the round and discuss any feedback you may have. Generally within 3 rounds we will have achieved a logo you love, and in the final stages of the brand development will just be making final tweaks to get it just perfect for you. We will then prepare the final proof artwork in various formats i.e. .eps vector, .jpg, .tif, black and white, full colour etc (based on up to a maximum of 3 sets of proofs submitted) along with fonts, and PMS or CMYK breakdown in a simple brand guide document.
We are at your disposal for the duration of the day so if a desired outcome is achieved prior to the 5:00pm deadline, we are happy to commence designing of other marketing collateral you may require with your new brand such as business cards and letterheads. We recognise that sometimes you can have a change of mind and some tweaks may be required post brand development date. We’re happy to accommodate most requests, however please note that any hours post the development day will be at an additional charge of $120 + GST which are standard graphic design rates.
Brand Development is Complete!
Once your brand is complete, we can provide you with a number of opportunities to help you roll your brand out and launch or grow your business. These include:
- Develop marketing collateral with your new brand on it
- Website in a Day
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC)
- Social Media Assistance
What We Bring to a Brand Development Project
- Reliable Service
- Modern design flair
- Creative intelligence - your brand will be more than just a logo!
- Professional & Fun team to work with
- Experience to advise on the securing of your brand